About us


LNDR was founded by three active, international women, based in London, who wanted to create a brand around the lifestyle we want to live, the products we want to wear, and the people we wanted to hang out with.

Active, working, city lifestyles


Work hard because you love it and thrive on the challenge; Workout because it clears your head; and wine + margaritas because all the best ideas come after one or both of those.


We genuinely believe in better quality products and less of them. We believe the day of fastfashion is over - for state of mind and the planet. We don’t want a new outfitevery month, we want hands down great products that we don’t have to think about.LNDR products are made with cutting-edge technology and a fanatical attitude towards quality and fit.It can take factories up to 20 times longer to knit LNDR seamless leggings, for instance, comparedto other brands.Each and every LNDR product is precision engineered to perform, whether you’re sweatingthrough a METCON, pounding the city streets, or meeting up with mates at the pub for a fewwell-earned negronis. Clean, fresh styling and tonal colourways make for easy to wear, put togetherlooks that you can just throw on and go.We don’t do trends, gimmicks, influencers or compromise. We just do killer kit that feels asgreat as it looks.


In January 2018 Nike launched a campaign called “Nothing beats an LDNR”.They did trademark searches 6 months prior to launching their campaign and despite having full knowledge of our brand and registered trademarks, the company went ahead, spending over 10 million (according to articles). They even put a registered trademark symbol on their own LDNR logo.We filed in the courts for a temporary injunction - which we won and then later made permanent at trial. Nike was made to destroy all LDNR materials.Needless to say, Nike trainers are not permitted in any LNDR space. However, we do still occasionally send garments to their design team.